Do typefaces really matter? http://www.bbc.co.uk/news/magazine-10689931
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DESIGNING WITH TYPE
Type Characteristics
Font Face
Font Category
Font Family
Font Size
Kerning/Spacing
Leading/Tracking
X-height
Final Print Guidelines:
- Make sure all RGB files are converted
to CMYK before final submission.
- For 'solid black fill' color
settings should be: C:
50% / M: 40% / Y: 30% / K: 100%
- Pure grayscale should only be black percentages. NO Cyan, Magenta, Yellow. Black text must be 100%, no CMY build.
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